The Richards Organization | Advertising

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Successful Newspaper and Magazine Advertising Starts with The Richards Organization

The Richards Organization has been a leader in successful newspaper and magazine real estate advertising since 1982. Back then, we were known as “MSRI” — which stood for Marketing Services for the Realty Industry — and as a leading full-service real estate advertising agency in the tri-state area (NY/NJ/CT), we were proud to be part of several “firsts”:

The New York Times Classified Ads

  • One of the first two advertising agencies to place ads directly into The New York Times mainframe, allowing us to place classified ads with unprecedented ease, accuracy and cost control;

Newspaper And Magazine Advertising Across the Country

  • One of the first advertising agencies to successfully transmit newspaper and magazine advertising via satellite to publications across the country, allowing us to place ads with state-of-the-art digital accuracy and maximum lead time.

Today, The Richards Organization specializes in creating and placing all forms of real estate newspaper and magazine advertising — from The New York Times classified ads to full-color display ads — in local, regional, national and international publications. Our impressive roster of creative advertising services includes:

Professional Graphic Design for Print Advertising

As one of the New York tri-state area’s leading real estate advertising and professional graphic design companies, we have expertise in designing all forms of newspaper and magazine real estate ads. We can help bring your ideas to life, or share some of our own, to create superior print advertising materials.

Newspaper & Magazine Ad Copywriting Services

If you can’t find the right words to create a successful newspaper or magazine ad, The Richards Organization can help with advertising copywriting services that are available on an ongoing or per-project basis. In many cases, we can work directly from an MLS listing sheet to create succinct, successful newspaper and magazine advertising copy.

Media Buying Service

Our media planning and buying services cover all aspects of media research, negotiating and placement, to ensure the most effective and cost-efficient placement of your newspaper and magazine advertising.

Online Real Estate Advertising

The Internet has become a vital component in real estate marketing, and there are exciting opportunities to supplement your newspaper and magazine advertising with an online campaign. We’re experts in marketing real estate online, and we can develop a program that gets you maximum visibility on the most important websites.

We’re Your Full-Service Advertising Agency

The Richards Organization provides comprehensive real estate marketing and advertising services that include:

Find out more about the benefits of using The Richards Organization for your real estate advertising and media plans