Classified real estate advertisers who rely on The Bergen Record, one of northern New Jersey’s premier daily newspapers, to advertise their real estate listings now have a new option: Bannered classified real estate sections on Sundays that offer greater visibility and make it easier for readers to find their ideal real estate opportunity.

There are three classified real estate bannered sections available each Sunday:  “SUNDAY’S OPEN HOUSES,” “JUST REDUCED,” and “NEW ON MARKET.” Advertisers who place “For Sale” listings on Sundays will have the option of running their real estate listings in one or more of these bannered sections, for a charge of $20 per section in addition to the regular cost of the ad.

Please contact us today for more information about this and other real estate advertising opportunities in The Bergen Record, and for all your advertising needs.

The publisher of Westchester Magazine has announced the fall 2010 launch of 914INC, Westchester County’s first glossy business lifestyle magazine. Designed to serve the region’s diverse business community, 914INC will feature executive profiles, in-depth reporting on local business issues and trends, and tips and advice for business people.

914INC will be published quarterly with an initial print run of 20,000 copies, and will be distributed at the newsstand, by subscription, and by mail to more than 3,000 active members of The Business Council of Westchester.

Click here for the editorial lineup of the premiere 914INC issue, as well as an overview of topics to be covered in each issue.

Click here for 914INC advertising rates and ad sizes.

The space reservation deadline for the premiere issue of 914INC is September 24, 2010. For more information or to place an ad, please contact us today.

The Wall Street Journal will launch its New York Edition on April 26th highlighting local news, real estate, sports and more. By launching a New York Edition, The Wall Street Journal will apply its reporting and writing style to cover New York in a way no other news outlet can.

The New York section will provide a comprehensive approach to serving readers and advertisers by offering local coverage, full color and a freestanding continuation of section A.

For more information about advertising opportunities in The Wall Street Journal, please contact us today.

Sunday, April 25th will mark the launch of a revamped and expanded Sunday Journal News, with new features and content in all sections.

The front cover story that day will feature an in-depth look at the lower Hudson Valley’s real estate housing market, and how the region has weathered the recent recession. “Page 1” will now focus on one big story, and devote extended space to covering that story in greater depth and detail. Other enhancements to the Sunday Journal News include:
•    A Sunday Perspective page to discuss issues, newsmakers, problems and solutions in local communities
•    An expanded Sunday Express section with increased coverage on local people, places and happenings
•    The expanded Sports Sunday section includes recreation coverage along with seasonal theme pages such as “Baseball Beat”
•    The Life&Style section has been expanded to include information on regional opening and events, recipes, workout tips, and books and authors
•    Top Columnists every Sunday on page 3A
•    New Week in Review, a wrap up of the best stories and photos from the previous seven days

If you’re interested in advertising in the reinvented Sunday Journal News – particularly in the April 25th launch issue focusing on real estate in the lower Hudson Valley – please contact us today.

A homeowner and real estate agent recently asked our advice on a situation where no one came to an open house. The open house was advertised online only. We recommended a repeat open house with online and print advertising. Nine potential buyers attended the open house, some with newspaper in hand. We understand an offer is imminent.

The New York Daily News is now offering several color options to enhance your classified ads:
• Yellow shaded backgrounds
• Yellow shaded backgrounds with black borders
• Red attention getters (click here for complete list of attention getters)
• Color display ads in classified

Now through March 31st, the Daily News is offering special introductory line charges on these color enhancements. Click here to see classified ad samples and introductory rates, and contact us today to place all of your New York Daily News advertising.

Are you considering adding the New York Post to your real estate advertising program? If you are, consider contacting The Richards Organization to place your ads in this popular metropolitan New York newspaper and website, or you could wind up paying too much.

The Richards Organization has negotiated special rates FOR NEW REAL ESTATE ADVERTISERS that represent savings of roughly 47% over the Post’s published rate card.

You owe it to yourself to check out the special real estate advertising rates being offered through The Richards Organization. Contact us today for more information.

As we previously reported back in November, The Wall Street Journal will introduce a new luxury real estate supplement entitled “Own” on February 18th, 2010. Own is a glossy, full-color supplement that will be published six times in 2010, reporting on the latest real estate trends and tips for homebuyers. It offers real estate brokers and agents a new advertising vehicle targeted to the affluent audience in the New York tri-state area.

The Richards Organization is pleased to announce that we have negotiated a special rate of $4,995 per page – a savings of over 40% from the Journal’s charter rate of $8,500. If you’d like to be included in the inaugural issue on February 18th, space reservations close on February 4th (advertorial mention closes on January 15th).

For information about issue dates and deadlines, click here. If you’d like to view all of the pricing options and special charter rates, click here.  As always, you may contact us for more information, and to place all of your real estate advertising in The Wall Street Journal.

Throughout 2010, The New York Times will be offering special Diversity Advertorials in their Sunday Business, Sunday Magazine and Week in Review sections. These advertorials give recruitment advertisers a unique opportunity to attract top candidates, while demonstrating their commitment to diversity in the workplace. Click here to view the 2010 Diversity Advertorial calendar; and contact us for more information about ad sizes and rates for these special recruitment advertising opportunities, and to place all of your recruitment advertising in The New York Times.

The Wall Street Journal offers special real estate advertising sections each week, allowing advertisers the opportunity to place classified ads in bannered sections that highlight specific types of properties.

The links below give the 2010 monthly publication dates for the various bannered sections that are offered. Contact us for more information about ad sizes and rates, and to place all of your advertising in The Wall Street Journal:

Wednesday Personal Journal – Mountain Properties; Ranches, Acreage & Estate Properties; New England Properties; Lowcountry Properties

Friday Weekend Journal – New Home Developments; City Residences; Country Estates; Waterfront Properties; Equestrian & Farm Properties; Live & Golf in the Southeast; Live & Golf in the Southwest; Luxury Properties (Europe); Luxury Properties (Asia); Serviced Apartments (Asia)

Saturday Weekend Journal – Luxury Developments; Resort & Recreational Properties; Golf Properties; Encore: Property Guide; Caribbean Properties; Texas Properties; San Francisco Bay & Wine Country Properties; Ski Resort Properties