Do You Create Your Own Advertising and Media Plans?

If your company creates its advertising and media plans “in house,” it is probably by choice — or because you don’t feel you have a better choice. Either way, utilizing your company’s time, personnel and resources for advertising and media plans may be far more costly than you realize.

The Richards Organization can serve as an alternative or an adjunct to your in-house advertising and media planning program, providing clear advantages for you:

1. Creative Control Over Your Advertising and Media Plan

We know advertising and media planning, but you know your business best. That’s why we seek your input throughout the creative process, and get your final approval before anything goes to press.

2. Control Over Your Advertising and Media Costs

We work within any advertising and media budget you set, and we maximize your dollars by choosing ad sizes that best suit your needs. All ads and collateral materials are quoted in our advertising and media plans, and are billed exactly as quoted.

3. Enhancing Your Media Planning & Placement Efforts

Perhaps you already have creative geniuses on staff, but could use help with media planning and placement. Or vice versa. Our agency can supplement your company’s efforts in ways that save you time and money, and help you get the most impact from your advertising and media plan. We also use the Internet, as well as satellite hookups, to deliver ads to publications in seconds — which saves substantially on postage costs, overnight delivery fees, and deadline stress.

Do You Already Use an Advertising Agency for Your Advertising and Media Plans?

If so, then there’s no question that you understand the clear advantages that the right advertising agency can provide. But there are a few questions we’d like to ask:

Do You Have a “Complacency Agency”?

If your advertising agency has had your business for a while, they may be taking you for granted. Perhaps your advertising and media plans no longer receive the top-brass attention that they once did. Or the agency doesn’t come up with new creative ideas unless you ask first.

At The Richards Organization, your account is managed by experienced professionals who understand the importance of providing you with fresh ideas for your advertising and media plans. And we work as hard to keep you happy down the line as we do to get your business in the first place.

Do Your Advertising and Media Plans Cost Too Much?

Great creative doesn’t have to be expensive. Unless your advertising agency has high overhead.

The Richards Organization is headquartered in suburban New York, where the rents are reasonable and the talent pool is overflowing. Our staff has garnered many advertising awards — but we won’t charge you a king’s ransom to share in their advertising talents. We will, however, gladly show you the clear advantages of working with us — and how our cost-effective approach and reduced creative fees provide you with maximum impact at minimum advertising and media plan cost.

Are You Ready for a Better Alternative for Your Advertising and Media Plans?

At The Richards Organization, we believe that whether you do your advertising yourself or with an advertising agency, we can help you do it better. Faster. Smarter. And cheaper.

We’re one of the largest advertising agencies in the metropolitan New York area, with specialties in marketing and advertising real estate, employment and recruitment advertising, and a wealth of creative advertising ideas for your advertising and media plans.

The Richards Organization | Advertising